Buying for all the wrong reasons…

Applicant Tracking Software Branding Software Selection Process StarrTincup TwitterPublished July 14, 2009 at 11:46 am 2 Comments

I was reading Seth Godin’s blog this morning about why people purchase what the do and how little of it is dependent upon the facts. From a logical perspective – It makes no since at all.  Why wouldn’t someone look at their needs and look at the products logically and determine what is the best product
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Butterburgers, Cheese Curds, Branding & Twitter…

Branding Social Media TwitterPublished July 8, 2009 at 1:23 pm No Comments

With a pretty big birthday rearing its head on Saturday I (like others before me) am having a mid-mid life crisis and decided it was time to get in shape.  One of the things that is helping me do that is knocking Butterburgers out of my diet.  If you aren’t from the midwest, you are
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Are you the type of person to give the ending of a movie away?

BrandingPublished June 29, 2009 at 1:08 pm No Comments

When it comes to movies there tend to be 2 types of people in the world: 1.  The type of people who are asked about a movie and the tell you about how great (or not so great) it is – giving you just enough detail to make them want to see it for themselves
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Is your brand annoying?

BrandingPublished June 17, 2009 at 1:00 pm No Comments

  I saw another installment of the Old Navy talking manniquins today – only this time it came directly to my email as they wanted to introduce me to ‘Athleta’.  I understand the value of branding and the role it plays in making you be seen as an employer of choice and all of the
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