Archive for Branding

Job Boards Challenging 2Q09 Numbers – Its not the Economy

Branding Job Boards Mobile Recruiting Social Media TwitterPublished July 31, 2009 at 12:53 am 27 Comments

In a late night posting (10:49 pm) ERE released an article about the financial results of both Monster and Careerbuilder/  Both job boards saw major drops in revenue in the 2nd Quarter – Careerbuilder by an astonishing 31% but still looking better than Monster’s 37% drop.  On the plus side – even with the loss,
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I got some Joel Cheesman love…

Branding Kennedy/OnRec Mobile Recruiting WhitepapersPublished July 26, 2009 at 9:37 am 1 Comment

Maybe it is only because he wasn’t hugged enough as a kid or because I pimp whitepapers out better than Jane Adams on Hung or he wanted to make sure I show up to his mobile recruiting panel at OnRec/Kennedy in November, it doesn’t really matter – I appreciate the mention on the mjob blog
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Buying for all the wrong reasons…

Applicant Tracking Software Branding Software Selection Process StarrTincup TwitterPublished July 14, 2009 at 11:46 am 2 Comments

I was reading Seth Godin’s blog this morning about why people purchase what the do and how little of it is dependent upon the facts. From a logical perspective – It makes no since at all.  Why wouldn’t someone look at their needs and look at the products logically and determine what is the best product
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"Human Capital Management Bad Asses For Hire"

Branding StarrTincupPublished July 11, 2009 at 9:27 pm No Comments

Yes, that is a direct quote from their website and just another reason as to why I think they are the coolest firm around and would love to work with them one day!  Their – we don’t care about the status quo attitude and willingness to push the envelope really makes them stand out in
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Butterburgers, Cheese Curds, Branding & Twitter…

Branding Social Media TwitterPublished July 8, 2009 at 1:23 pm No Comments

With a pretty big birthday rearing its head on Saturday I (like others before me) am having a mid-mid life crisis and decided it was time to get in shape.  One of the things that is helping me do that is knocking Butterburgers out of my diet.  If you aren’t from the midwest, you are
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Are you the type of person to give the ending of a movie away?

BrandingPublished June 29, 2009 at 1:08 pm No Comments

When it comes to movies there tend to be 2 types of people in the world: 1.  The type of people who are asked about a movie and the tell you about how great (or not so great) it is – giving you just enough detail to make them want to see it for themselves
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Video Whitepapers – It is time.

Branding WhitepapersPublished June 22, 2009 at 1:05 pm No Comments

Not that I don’t appreciate all of the thought that goes into a traditional whitepaper – but really?  If you think about our ever increasing recruiting world – there are more of us that have attention spans of a 3 year old than ever.  Why haven’t we seen a push toward video whitepapers that have
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Is your brand annoying?

BrandingPublished June 17, 2009 at 1:00 pm No Comments

  I saw another installment of the Old Navy talking manniquins today – only this time it came directly to my email as they wanted to introduce me to ‘Athleta’.  I understand the value of branding and the role it plays in making you be seen as an employer of choice and all of the
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Brand or Process – When it comes down to it – what really matters?

BrandingPublished June 9, 2009 at 12:46 pm No Comments

  This weekend I did a whirlwind tour of California and  managed to make it through Monterey Bay, Yosemite & San Francisco all in 2 1/2 days. Here is a list of 10 things I learned on this trip: 1.  Avis will not let you pick up your car 12 minutes early.  You have to sit
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