Superbowl Ads: What I wish I’d Seen #sb44 #jobs
Here’s a hint: It wasn’t the Budweiser horses (once again) making friends with a farm animal. Seriously – fire your advertising group. Like TODAY!!!
Another hint: it wasn’t the Sketchers ‘Shape-ups’ shoes. I can’t believe they wasted their money advertising the ugliest shoes ever.
What I wish I had seen was the job boards doing something radically different – not trying to vy for the funniest commercial – but doing what people know them for – finding people jobs. How much publicity, press and overall good will would it have made for them to use their slots to feature jobseekers that were looking for jobs – not sappy sad stories – but “Hey, I’m awesome – here’s why”
Not that the fiddling beaver wasn’t funny but…we all know my talking etrade babies are the funniest commercials ever. Seriously. I love them.
I liked the beaver, the talking babies, and the ‘Green Police’ ads best. I agree, I am tired of the Budweiser ads. The Bud Light as were a disappointment too. Over all, I would say it was a great game, but a down year for the ads.
Oh yes, the sketchers ad was not very good.
I’m not sure anything can beat the power of the E-trade babies!
While the careerbuilder commercials were cool and spoke on culture on a person finding the right job – you bringing up them using actual job seekers…. that’s a good idea!