Video Whitepapers – It is time.
Branding WhitepapersPublished June 22, 2009 at 1:05 pm No CommentsNot that I don’t appreciate all of the thought that goes into a traditional whitepaper – but really? If you think about our ever increasing recruiting world – there are more of us that have attention spans of a 3 year old than ever. Why haven’t we seen a push toward video whitepapers that have actual people really talking about whatever the whitepapers focus is.
At this point, I would be thrilled with a video preview – like a commercial to get the basics of the whole whitepaper before I read it. I mean, it is something I can just listen to in the car on the way to the gym, or download to the ipod to watch when i am sitting at the airport or….
With all the blogging, tweeting, facebooking and every other form of social media that we have going on – is is really to much for someone to give us gen y’ers a video to watch?
